<b>
The HTML <b> Element represents a span of text stylistically different from normal text, without conveying any special importance or relevance. It is typically used for keywords in a summary, product names in a review, or other spans of text whose typical presentation would be boldfaced. Another example of its use is to mark the lead sentence of each paragraph of an article.
https://developer.mozilla.org/en/docs/Web/HTML/Element/b